Industry is like an organism.
When the organism is under duress it will either fight, flee, transform, hibernate, or die.
The options open of course depend on the specific circumstance of the industry.
What's going to work best for you when your business is under duress?
Here are the top 10 dying industries according to the WSJ. http://blogs.wsj.com/economics/2011/03/28/top-10-dying-industries/
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