Thursday, March 22, 2012

Elements for a compelling [product/brand] story....


  • Setting [understandable context] 
  • Protagonist [relatable hero]
  • Antagonist [evil agent/villan]
  • Conflict [key dramatic tension]
  • Plot Twist [unexpected intensifier]
  • Resolution [credible victory]
  • Denouement [transformation for the better].



Tell a great story... but don't forget to ask for the order.  

;)




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