Who Do You Choose To Run and Build Your Business......... A Stand-In or Stunt-Double or... ?

After my father retired he had the opportunity to be a stand-in for Robert Duval in one of his lesser known movies, The Handmaid's Tale. My father resembled the very talented and award winning actor in body type, hairstyle, and facial features so the shot could be framed, the lighting corrected and the movement adjusted. But my father wasn't Duval's twin or sound-alike, so he couldn't fool anyone up close, and for sure he didn't have Duval's acting chops... nor could he possibly be his stunt-double. 

A stunt-double can do all sorts of things an award winning actor can't or won't do. The best stunt-doubles look exactly like the actor in the action sequence, which requires intense training and physical commitment to create a result that looks and feels true. But can they act? Probably not.

What you really need is an actor that can do their own stunts within a talented ensemble cast. 

That's my movie-making metaphor for the day!

The Curatorial Effect... Content in Context

Content is King... but Content in Context is even better

I had a great discussion with a former client now friend regarding what makes their business different and their product so much more valuable than that of their competitors.  Notes & Queries is a distributor of greeting cards, gift-wrap and stationery with the edge of being Expert Curators.  They are content specialists who facilitate the creation of collections... for each of their diverse retail accounts... as if each retailer were a gallery seeking to tell a story or speak to and connect with its customers through product and merchandising.

"A curator (from Latin: cura meaning "care") is a manager or overseer. Traditionally, a curator or keeper of a cultural heritage institution (e.g., gallery, museum, library or archive) is a content specialist responsible for an institution's collections and involved with the interpretation of heritage material. The object of a traditional curator's concern necessarily involves tangible objects of some sort, whether it be inter alia artwork, collectibles, historic items or scientific collections. More recently, new kinds of curators are emerging: curators of digital data objects, and biocurators."

Credit:Wikipedia

What are you curating and who is it for?

I'm not a doctor but...

...I play one on TV.

I have the philosophy [situationally applied] that everyone is an impostor... or might be.  I think it's pragmatic not paranoid... like getting a second doctor's opinion and doing research.

This philosophy keeps me more responsible for my own destiny... and more confident.