This is the second installment of the list of 76 retail channels for consumer products... it's 10 years old and still relevant although some of the specific names are gone and the categories' relative strength has ebbed and flowed. The 4th installment will list more recently developed channels of distribution on the internet and for new categories of products.
22. Direct mail Catalogs shall mean catalogs that offer products for sale and are mailed directly to consumers’ homes. The “Direct mail Catalogs” channel shall specifically exclude catalogs for fundraising purposes which shall be included in the “Fundraising” channel defined below. Examples of Direct Mail Catalogs include, without limitation, Speigel, Hearth & Home, Domestications, Tapestry, Company Store, Hammacher Schlemmer, Fingerhut, Amway, and Lillian Vernon.
23. Door-to-Door Solicitation shall mean offering products for sale through personal visits by salespersons to consumers’ homes.
24. Duty-Free Operators shall mean (a) stores usually located in transit locations (i.e., airports, in-flight, train, ferry stations, cruise lines and ports) which offer products for sale to international travelers free of taxes and duties and (b) sales offered to diplomat shops, diplomat suppliers and individual diplomats free of taxes and/or duties. If Licensor grants to Licensee the right to distribute products through Duty-Free Operators, such channels of distribution (like all other channels of distribution granted) shall be limited to those stores located within the Territory.
25. Educational Institutions shall mean offering products (generally books) for sale to public or private schools or other educational institutions. Examples of Educational Institutions include, without limitation, the Los Angeles Unified School District.
26. Educational Specialty Stores shall mean stores that offer for sale primarily educational products. Examples of Educational Specialty Stores include, without limitations, Imaginarium and Nature Company.
27. Electronics Stores shall mean stores that offer for sale primarily electronic products. Examples of Electronics Stores include, without limitation, Circuit City, Fry’s and Best Buy.
28. Fashion Accessory Stores shall mean stores that offer for sale primarily costume jewelry, hair accessories and other fashion accessories. Examples of Fashion Accessory Stores include, without limitation, Claire’s Boutique, Afterthoughts, It’s About Time and Piercing Pagoda.
29. Florists shall mean stores or companies that offer for sale primarily flowers. Examples of Florists include, without limitation, Conroy’s, FTD and 1-800-Flowers.
30. Food Service shall mean locations that provide food service to consumers in cafeterias, hospital food services, school lunch programs, and similar institutional food service locations.
31. Fundraising shall mean offering products for sale through catalogs, direct mail brochures, prize programs and in-school sales, which are used by schools and charitable, religious or other organizations to raise funds. Examples of Fundraising companies include, without limitation, Giftco, Springwater and Darlington Farms.
32. Garden Specialty Stores shall mean stores that offer for sale primarily garden supplies and plants. Examples of Garden Specialty Stores include, without limitation, Armstrong’s, Callaway’s, Wolf Nurseries.
33. Gift Retailers shall mean stores that (a) offer products for sale that are in somewhat related product categories and are known as “gifts” in the trade, which products generally are classified in the trade as “better” quality and are higher priced (as compared to national and Regional Discount/Mass Retailers’ products), (b) do not usually discount merchandise or sell it at greatly reduced prices, (c) usually focus more on aesthetics in merchandise displays than on price, and (d) generally required individual store servicing by suppliers in merchandise se-up, display, SKU maintenance and reordering. Suppliers to Gift Retailers typically advertise in trade publications, such as “Gift & Stationery Business”, “Giftware News” and “Gifts & Decorative Accessories”. Suppliers to Gift Retailers usually include companies such as Enesco, Midwest of Cannon Falls, New Creative Enterprises, Dale Tiffany, Pacific Rim, Ande Rooney, Waterford, GiftCraft, Carson Industries, Possible Dreams, Lenox, Department 56, Lefton, Swarovski and Flambro. The “Gift Retailers” channel shall specifically exclude Novelty Gift Stores (as defined below), Duty-Free Store Operators (as denied above), and Airport Gift and Other Airport Stores (as defined above).
34. Gourmet Food Specialty Stores shall mean stores that offer for sale primarily gourmet and specialty food products. Examples of Gourmet Food Specialty Stores include, without limitation, Bristol Farms, Whole Food and Gelsons.
35. Greeting Card Stores shall mean stores that offer for sale primarily greeting cards. Examples of Greeting Card Stores include, without limitation, Hallmark.
36. Guild Jewelers shall mean stores that offer for sale primarily fine jewelry, which is generally classified in the trade as “best” or “highest” quality. Examples of Guild Jewelers include, without limitation, Mayers, Rogers and Baily Banks & Biddle.
37. Hobby & Model Stores shall mean stores that offer for sale primarily hobby and model supplies.
38. Home Improvement Stores shall mean stores that offer for sale primarily hardware and home improvement supplies. Examples of Home Improvement Stores include, without limitation, Home Depot, OSH, Home Base, and Lowes.
39. Home Specialty Stores shall mean stores that offer for sale primarily bedding, towels and other bathroom products, kitchen merchandise and housewares. Examples of Home Specialty Stores include, without limitation, Strouds, Linens ‘n Things, 3D Bed & Bath, Bed/Bath/Beyond and Luxury Linens.
40. In-Store Bakeries shall mean the in-store bakery departments within Supermarket/Grocery Stores, National and Regional Discount/Mass Retailers and Warehouse Clubs. Such departments offer for sale primarily freshly baked bread, cakes, cookies and similar bakery items.
41. Internet shall mean offering products for sale through the electronic network known at the Internet.
42. Mall Clothing Specialty Stores shall mean stores that offer for sale primarily clothing and are located within a mall. Examples of Mall Clothing Specialty Stores include, without limitation, Millers Outpost and Wet Seal.
43. Mid-Tier Department Stores shall mean stores that offer products for sale in a broad assortment of unrelated product categories, which products are generally classified in the trade as “better” (but not “best”) quality products. Examples of Mid-Tier Department stores include, without limitation, JC Penney, Sears, Mervyn’s, SteinMart, Kohls and Fred Meyer.
More to follow...... check back later.
No comments:
Post a Comment