In a post from last month I asked, "What's the Value of One Good Idea?" It was a very popular subject. Everyone wants a "Magic Bullet" or "Easy Button" but there is only one simple and easy way to increase sales and that is to increase prices.
"OMG! I can't increase prices or I will lose my customers!!!"
Shush! Calm Down. Get a hold of yourself.... look at this chart and Do the Math.
At a gross margin of 50% you can increase your prices 10%, lose over 15% of your revenue and still be more profitable. And if you take a look at the customers you've lost over price... you may find that you don't really miss their business.
Do the Math!
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